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A Look Ahead: 6 Mobile Behaviors to Watch For in 2015
I can already see it – “This year is going to be the year for mobile ______.” Video, advertising, apps, payments, wearables, you name it. Like clockwork, every fourth quarter, people in advertising...
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3 Trends Shaping the Healthcare Marketing Industry
While increasingly essential, online marketing can be a tricky area for healthcare professionals to excel in as the field continues to change and evolve along with technology and online trends. The...
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Why Personalization Is the Future of Engagement
There’s a universal truth to doing business: Every company needs loyal customers, and those that fail to inspire loyalty simply won’t make it in the marketplace. That’s why we’re all trying to find...
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6 Ways to Get Your Branded Materials to Market Faster
Getting packaging, promotional, digital, and other branded materials to market quickly can feel overwhelming. As organizations grow, additional layers of approvers and stakeholders become involved in...
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32 Surprising Holiday Shopping Stats Marketers Need to See
The holiday shopping season is the final test for many retailers. Will they overstock their shelves, miss deliveries, or fail to lure consumers to their online or brick-and-mortar store? Or, will they...
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8 Epic Marketing Fails From Big Brands
Sometimes a marketing campaign just doesn’t work. Maybe you chose the wrong venue or the wrong medium or the wrong time of year. All forgivable. Sometimes, however, it’s much deeper than that: You...
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Black Friday 2014: Is Your Brand Ready for the Online Rush? [Infographic]
It’s the busiest shopping day of the year. And as ecommerce has grown, more consumers are inclined to sleep in and skip the lines on Friday morning in favor of shopping from their laptop or mobile...
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8 Creative Ways to Use the Season for Social Collateral
The upcoming holiday season can be a great excuse to get creative with your social media. Using the holidays — and the associated good cheer — to drum up sales or differentiate yourself from the...
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‘Tis the Season: How Marketers Are Using Social to Drive Sales This Holiday...
Brand rely on the holiday season to give their retail sales numbers one final boost. In fact, 27% of total annual online sales occur during November and December. To achieve the sales numbers many...
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What’s in a Name? What 6 Popular Brands Are Called Across the Globe
Vincent: “And you know what they call a Quarter Pounder with cheese in Paris? Jules: “They don’t call it a Quarter Pounder with cheese?” Vincent: “No man, they got the metric system. They wouldn’t know...
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